NEWSWEEK: COVER: Books Aren't Dead. (They're Just Going Digital.):
"Amazon.com CEO Jeff Bezos will be releasing the Amazon Kindle (named to evoke the crackling ignition of knowledge) this week, an electronic device that he hopes will leapfrog over previous attempts at e-readers and become the turning point in a transformation toward Book 2.0. 'This is the most important thing we've ever done,' Bezos tells Senior Editor and Columnist Steven Levy, the first journalist to have access to the Kindle, in the current issue of Newsweek. 'It's so ambitious to take something as highly evolved as the book and improve on it. And maybe even change the way people read.'"