Tuesday, December 19, 2006

From ESPN.com: Anheuser-Busch ending title sponsorship of No. 2 series

Well. THIS is sort of a surprise.

Post from NewsGator.com:

Anheuser-Busch ending title sponsorship of No. 2 series

"Anheuser-Busch will end its title sponsorship of NASCAR's No. 2 series after the 2007 season."

The article also says:

"The parent company for Busch beer cited A-B's desire to reassess all of its NASCAR marketing as its reason for pulling out of the Busch Series. The company just celebrated its 25th season as title sponsor.


"The decision, confirmed by series officials Monday, comes as ESPN prepares to become the sole broadcaster of the No. 2 racing series in the United States. That increased coverage -- the Busch Series has previously aired on as many as four networks in one season -- should increase the sponsorship rights to about three times the estimated $10 million a year that A-B has been paying."

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