Saturday, January 24, 2009

Did You Know That Domino's and Subway Are in a Food Fight?

Domino's Pizza, LLCImage via WikipediaDid You Know That Domino's and Subway Are in a Food Fight?

"ANN ARBOR, Mich., Jan. 22, 2009 /PRNewswire/ — Domino's Pizza (NYSE:DPZ), the recognized world leader in pizza delivery, is showing off its menu - and its CEO. After Domino's Oven Baked Sandwiches recently beat Subway's equivalent sandwiches by an incredible 2-to-1 margin in a national taste test, Domino's received a letter from Subway demanding it cease and desist from running advertising featuring the independently researched claim.

"Domino's has not only refused to pull the work, it has responded by launching a new TV spot featuring Chairman and CEO David A. Brandon playfully burning up Subway's letter in one of the 450-degree ovens used to bake its victorious sandwiches."

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