Thursday, January 15, 2009

From PRNewswire: Nickelodeon Plans First-Ever Coverage of The Presidential Inauguration

Nickelodeon logo.Image via WikipediaNickelodeon Plans First-Ever Coverage of The Presidential Inauguration

Culminating its unprecedented year-long Kids Pick the President (KPP) campaign--which encompassed a first-ever "Kids' Primary"; coverage of the political conventions; and the biggest "Kids Vote" in the network's history--Nickelodeon, in another first, will feature coverage of the historic presidential inauguration starting Monday, Jan. 19, at 4 p.m. ET/PT. KPP Election Connection Team correspondents -- Lily Collins, JJ and Pick Boy -- will report on the political celebration from Washington, D.C. in a series of pre-taped interstitials highlighting the historic Inauguration Day and the celebrations leading up to it.

Additionally, on Inauguration Day -- Tuesday, Jan. 20 -- at 8 p.m., vignettes featuring footage of the President-Elect's Oath of Office, will air on Nickelodeon, The N and Nicktoons Networks. Interstitials will continue to air on Nickelodeon through Jan. 31 and will highlight the parade down Pennsylvania Avenue; President-Elect Obama's arrival at the White House; his inauguration speech; and more.

"We decided to continue the 2008 Kids Pick the President campaign through the inauguration in order to give kids the complete presidential election experience," said Marva Smalls, Executive Vice President, Public Affairs, Nickelodeon Kids and Family Group. "The enormous turn out for the first kids' primary and the 'Kids' Vote' has shown the magnitude of kids' interest in this election. We want to sustain that enthusiasm by giving them a front row seat to this historic day."

--From the PRNewswire press release
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