PepsiCo Signs Deal to Distribute ROCKSTAR Via Pepsi Bottlers

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PepsiCo Signs Deal to Distribute ROCKSTAR Via Pepsi Bottlers:

"While precise terms of the contract were not disclosed, PepsiCo has purchased rights to function as master distributor, offering ROCKSTAR products exclusively through its bottling system in all trade channels. ROCKSTAR will retain research-and-development, marketing and manufacturing accountabilities. ROCKSTAR significantly expands the PepsiCo portfolio of energy beverages, which also includes products marketed under the AMP, No Fear and Starbucks trademarks."