LG Mobile Phones Creates Integrated, Multi-Media Marketing Campaign for 'Transformers: Revenge of the Fallen'

LG Mobile Phones Creates Integrated, Multi-Media Marketing Campaign for Transformers: Revenge of the Fallen:

"The tie-in campaign includes a customized television commercial directed by Transformers: Revenge of the Fallen director Michael Bay. An in-store consumer promotion with Verizon Wireless will also kick off nationwide. The promotion allows consumers to enter a sweepstakes automatically when they send to their friends and family one of three pre-recorded phone messages from Optimus Prime®. In addition, LG launched a movie-themed micro site, www.uncoverlg.com, which includes an engaging and interactive online game. To round out the already compelling campaign, LG announced earlier this year at CTIA their limited edition Versa for the movie tie-in. The phone will be available only through consumer promotions."