"Who Lives In A Pineapple Under The Sea?"

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Nickelodeon Celebrates 10 Years of Pop Culture Icon SpongeBob SquarePants:

"Over the last 10 years, the porous brainchild of creator Steve Hillenburg has grown from a single Saturday morning kids' show to a certified pop culture maverick. Since its launch in July 1999, SpongeBob SquarePants has emerged as a pop culture phenomenon with 70 million viewers monthly, and has been the number-one animated program with Kids 2-11 for more than seven consecutive years. The show is seen in 171 markets in 25 languages and is the most widely distributed property in MTV Networks' history."