New Sears Ad Campaign Drops Today

'Sears. Life. Well Spent.' Delivers What's Most Important to Americans:

"HOFFMAN ESTATES, Ill., March 18 /PRNewswire/ -- Sears today announced a new communications initiative that builds on its brand equities to appeal to today's American family. At the heart of the effort is the belief that, even in today's economy, people still have dreams for a better life. Sears' commitment to its customers is that through its quality services, products and solutions - they help improve the lives of Americans. This idea is captured in Sears' new tag line: 'Sears. Life. Well spent.'"