"NEW YORK, March 6 /PRNewswire/ -- AT&T and MTV are launching a new interactive campaign - The AT&T Music Vault, built by MTV Networks' Digital Fusion team that brings together the power of the MTV Networks and the AT&T brand to connect with consumers like never before. The campaign enables music fans to unlock a virtual 'Vault,' (www.attvault.mtvmusic.com), granting them access to MTV Networks' video content that has been kept under lock and key for decades and has never before been released on the Internet - until now.
"Each day AT&T and MTV will unlock 15 new pieces of content from MTV, VH1 and CMT's music history. Fans can view tomorrow's content early by correctly playing an AT&T music trivia game which will also be populated around music content across MTV Networks' broad portfolio of sites (including MTV.com, VH1.com, CMT.com). The trivia is served in an innovative unit alongside the video player, so that consumers can play the game while they are watching their favorite video."
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