AT&T to Sponsor MLS

AT&T Named Official Communications Services Sponsor of Major League Soccer; U.S. Men's and Women's National Teams

"DALLAS, July 29 /PRNewswire-FirstCall/ -- Soccer United Marketing, on behalf of Major League Soccer, L.L.C. (MLS), the U.S. Soccer Federation and AT&T announced today that AT&T will be the official communications services sponsor of MLS and the U.S. Men's and Women's National Teams. As part of the multi-year agreement, AT&T is the title sponsor of the AT&T MLS All-Star Game, and in the future will enhance the soccer experience for fans by delivering exclusive content across the wireless device, TV, and PC.

"As the title sponsor of the 14th annual MLS All-Star Game, AT&T's logo will be placed on the front of players' jerseys and on in-stadium signage throughout Rio Tinto Stadium in Sandy, Utah. AT&T will also have the ability to deliver behind-the-scenes content, including post-game highlights, player profiles and interviews, goal of the week and more, to AT&T U-Verse(SM) TV, AT&T MediaNet, CV mobile video and online at http://fanzone.att.net. Plans also include development of an SMS fan platform and MLS wireless application protocol (WAP) page."