reBlog from mashable.com: Beastie Boys Reveal Cancer, Cancel Tour via YouTube

Image by Getty Images via Daylife

I found this fascinating quote today:

Once again, social media proves to be one of the most effective, intimate, and genuine ways to reach an audience (the video’s already surpassed 50,000 views). We’re sure Beastie Boy fans are disappointed they won’t get to see the boys in person for a while, but understand that MCA has to deal with his cancer head-on. Luckily, it looks as if the cancer was caught early and is treatable.mashable.com, Beastie Boys Reveal Cancer, Cancel Tour via YouTube, Jul 2009

You should read the whole article.

Related articles by Zemanta

• Beastie Boy MCA Announces cancer, but is so darn cute doing it. (rockandrollmama.com)
• Beastie Boys Adam "MCA" Yauch Diagnosed With Cancer: Tour Canceled (manolith.com)
• Beastie Boys Cancel All Summer Dates (chicagoist.com)
• MCA's Got A Tumor, So Beastie Boys Obviously Are Taking Some Time Off (stereogum.com)
• Beastie Boys' Adam Yauch Diagnosed with Cancer (wbru.com)
• Beastie Boy Adam Yauch Has Cancer (spin.com)
• Beastie Boys' MCA To Undergo Cancer Surgery (news.sky.com)
• Adam Yauch Of Beastie Boys Has Treatable Cancer (dlisted.com)