Kellogg Company Announces New Test That Could Redefine The Cereal Aisle

Image via WikipediaKellogg Company Announces New Test That Could Redefine The Cereal Aisle:

"BATTLE CREEK, Mich., Jan. 26 /PRNewswire-FirstCall/ -- Kellogg Company is beginning a six-month test of a more consumer-friendly, space-saving box for its cereal brands beginning today in Detroit that could potentially redefine the cereal aisle. Kellogg Company is testing these new boxes with participating retailers in Detroit to gain valuable consumer and retailer insights that could inform a potential U.S. rollout.

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