Transformers: Revenge of the Fallen: The IMAX Experience Hits $30 Million Milestone in a Record 12 Days

Transformers: Revenge of the Fallen: The IMAX Experience Hits $30 Million Milestone in a Record 12 Days:

"LOS ANGELES, July 5 /PRNewswire-FirstCall/ - IMAX Corporation (NASDAQ: IMAX; TSX: IMX) today announced that the Paramount Pictures release Transformers: Revenge of the Fallen: The IMAX Experience, directed by Michael Bay and featuring scenes filmed with IMAX(R) cameras, posted strong second weekend results, with an estimated $4.6 million coming from 169 IMAX(R) theatres domestically during the three days from Friday, July 3 through Sunday, July 5. The IMAX release contributed more than 10% of the film's $42.5 million weekend total on less than 2% of the screens."

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Big surprise here, folks....

Image by Daniel Semper via Flickr

Record Breaking Opening for Michael Bay's Transformers: Revenge of the Fallen:

"HOLLYWOOD, Calif., June 25 /PRNewswire/ -- Michael Bay's highly anticipated sequel Transformers: Revenge of the Fallen catapulted into record-breaking territory on its opening day in the U.S., earning a staggering $60.6 million in its first 24-hours. The Paramount Pictures release bested the previous Wednesday record holder Harry Potter and the Order of the Phoenix by over $15 million and became the 2nd biggest single-day opening of all time behind The Dark Knight."

Hope to see it soon.

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Final ROTF Trailer

Transformers Revenge of the Fallen (Final Theatrical Trailer) from Bay Films/Michael Bay Dot Com on Vimeo.

LG Mobile Phones Creates Integrated, Multi-Media Marketing Campaign for 'Transformers: Revenge of the Fallen'

LG Mobile Phones Creates Integrated, Multi-Media Marketing Campaign for Transformers: Revenge of the Fallen:

"The tie-in campaign includes a customized television commercial directed by Transformers: Revenge of the Fallen director Michael Bay. An in-store consumer promotion with Verizon Wireless will also kick off nationwide. The promotion allows consumers to enter a sweepstakes automatically when they send to their friends and family one of three pre-recorded phone messages from Optimus Prime®. In addition, LG launched a movie-themed micro site, www.uncoverlg.com, which includes an engaging and interactive online game. To round out the already compelling campaign, LG announced earlier this year at CTIA their limited edition Versa for the movie tie-in. The phone will be available only through consumer promotions."