I found this fascinating quote today:
The new Scrapbook Marketplace is a collection of scrapbook additives, from top digital and paper scrapbook designers and companies, that users can buy with Scrapblog credits to spruce up their digital memory books. From the looks of it, the marketplace is filled with all kinds of virtual goodies and stickers for scrapbloggers of all varieties.Mashable | All That’s New on the Web, Jan 2009
You should read the whole article.