McDonald's Connects Customers Around the World With FIFA World Cup(TM) Excitement

JOHANNESBURG, June 10 /PRNewswire/ -- Imagine the thrill of standing beside a football star, feeling the roar of the crowds in front of millions of fans – all before turning the age of eleven. From June 11 through July 11, the McDonald's Player Escort program will give 1,408 children, ages six to 10 from 47 countries, the chance to walk hand-in-hand onto the pitch with their football heroes at the 2010 FIFA World Cup South Africa™. It is just one way McDonald's supports children's well-being as an Official Sponsor and the Official Restaurant of the FIFA World Cup, as announced during a media briefing today in Johannesburg.

Remember, folks, replace "football" with "soccer."

AT&T to Sponsor MLS

AT&T Named Official Communications Services Sponsor of Major League Soccer; U.S. Men's and Women's National Teams

"DALLAS, July 29 /PRNewswire-FirstCall/ -- Soccer United Marketing, on behalf of Major League Soccer, L.L.C. (MLS), the U.S. Soccer Federation and AT&T announced today that AT&T will be the official communications services sponsor of MLS and the U.S. Men's and Women's National Teams. As part of the multi-year agreement, AT&T is the title sponsor of the AT&T MLS All-Star Game, and in the future will enhance the soccer experience for fans by delivering exclusive content across the wireless device, TV, and PC.

"As the title sponsor of the 14th annual MLS All-Star Game, AT&T's logo will be placed on the front of players' jerseys and on in-stadium signage throughout Rio Tinto Stadium in Sandy, Utah. AT&T will also have the ability to deliver behind-the-scenes content, including post-game highlights, player profiles and interviews, goal of the week and more, to AT&T U-Verse(SM) TV, AT&T MediaNet, CV mobile video and online at http://fanzone.att.net. Plans also include development of an SMS fan platform and MLS wireless application protocol (WAP) page."

Centerplate Prepares for Pizza Hut Park Opening

Centerplate Prepares for Pizza Hut Park Opening:

"STAMFORD, Conn., Feb. 25 /PRNewswire/ -- Centerplate, the new food service partner at Pizza Hut Park in Frisco, Texas, prepares its first meal at the park tonight -- a private dinner for Major League Soccer's F.C. Dallas organization -- prior to opening for events on March 14. Centerplate was awarded the food and beverage contract for Pizza Hut Park in January by Hunt Sports Group, the company that oversees the operations of both the F.C. Dallas and Columbus Crew MLS franchises.

"Pizza Hut Park serves as a major hub of soccer in the region and the nation, hosting the offices of the National Youth Soccer Association in addition to the F.C. Dallas Club and various local youth and adult games. The park is the nation's first soccer complex built with an adjoining 20,000-seat stadium. In addition to soccer, Pizza Hut Park also hosts major concerts and entertainment events."