McDonald's Avatar Tie-In Campaigns

Image via Wikipedia

McDonald's Brings Customers to Another Planet in Partnership With James Cameron's

"McDonald's announced today during a live global Webcast its plans to bring amazing digital experiences to its young adult customers through its partnership with Academy-Award winning director James Cameron and Twentieth Century Fox -makers of the highly anticipated film AVATAR, debuting in theaters worldwide Dec. 18. An archive of the Webcast is available.

"Live from London just hours before AVATAR's world premiere, Cameron and Oscar-winning producer Jon Landau joined McDonald's Global Chief Marketing Officer Mary Dillon and McDonald's USA Chief Marketing Officer Neil Golden to reveal how McDonald's is leveraging the creativity of the movie through an imaginative global promotion for customers. During the Webcast, McDonald's showed sneak peeks of several cutting-edge, interactive experiences. This exclusive digital content provides a virtual experience of Pandora, the world where AVATAR takes place, via high-resolution, 360-degree views."

RadioShack Launches New Branding Campaign

Image via Wikipedia

RadioShack Invites Consumers to Rediscover 'THE SHACK' Through New Brand Creative Platform

"FORT WORTH, Texas, Aug. 3 /PRNewswire-FirstCall/ -- RadioShack Corporation (NYSE: RSH) will unveil its new brand creative platform, "THE SHACK," on August 6, supported by an integrated television, print and digital media schedule, as well as a high-profile, three-day launch event taking place in New York City and San Francisco. The new creative was developed by Butler, Shine, Stern and Partners of Sausalito, CA, which was named the Company's creative agency of record in April.

...

"To bring the new creative strategy to life, RadioShack will host Netogether, a three-day event taking place in New York City's Times Square and San Francisco's Justin Herman Plaza on August 6, 7 and 8. The event will connect the cities with two, massive, 17-foot laptop computers with webcams that allow live video and audio exchanges. Netogether will feature live music, celebrity appearances and unique contests to demonstrate how technology can keep people connected - even 3,000 miles apart. Consumers are invited to visit the event and chat with friends or family via the laptops, or to join in the conversation online at www.radioshack.com/theshack, where they can offer real-time comments on the live video feeds."

Related articles by Zemanta

• RadioShack soon to be called "The Shack" ? (makezine.com)
• Radio Shack rebranding to "The Shack"? (engadget.com)

Harry Potter Movie Tie-in Merch

WARNER BROS. CONSUMER PRODUCTS UNVEILS WORLDWIDE LICENSING PROGRAM FOR SUMMER BLOCKBUSTER HARRY POTTER AND THE HALF-BLOOD PRINCE - With Photos

"Burbank, Calif. (June 25, 2009) /PRNewswire/ — Warner Bros. Consumer Products (WBCP) has enlisted a prominent collection of global licensees to capture the magic of the eagerly anticipated upcoming feature film, Harry Potter and the Half-Blood Prince. Hitting theaters Wednesday, July 15, Harry Potter and the Half-Blood Prince is the sixth installment and latest chapter in the wildly popular film series from Warner Bros., which has licensees worldwide gearing up to support the most successful entertainment franchise of all time.

"In support of Harry Potter and the Half-Blood Prince, an array of products will be available at retailers nationwide, including Hot Topic stores, as well as at www.WBshop.com."

New Sears Ad Campaign Drops Today

'Sears. Life. Well Spent.' Delivers What's Most Important to Americans:

"HOFFMAN ESTATES, Ill., March 18 /PRNewswire/ -- Sears today announced a new communications initiative that builds on its brand equities to appeal to today's American family. At the heart of the effort is the belief that, even in today's economy, people still have dreams for a better life. Sears' commitment to its customers is that through its quality services, products and solutions - they help improve the lives of Americans. This idea is captured in Sears' new tag line: 'Sears. Life. Well spent.'"

PepsiCo Signs Deal to Distribute ROCKSTAR Via Pepsi Bottlers

Image via Wikipedia

PepsiCo Signs Deal to Distribute ROCKSTAR Via Pepsi Bottlers:

"While precise terms of the contract were not disclosed, PepsiCo has purchased rights to function as master distributor, offering ROCKSTAR products exclusively through its bottling system in all trade channels. ROCKSTAR will retain research-and-development, marketing and manufacturing accountabilities. ROCKSTAR significantly expands the PepsiCo portfolio of energy beverages, which also includes products marketed under the AMP, No Fear and Starbucks trademarks."