AT&T to Sponsor MLS

AT&T Named Official Communications Services Sponsor of Major League Soccer; U.S. Men's and Women's National Teams

"DALLAS, July 29 /PRNewswire-FirstCall/ -- Soccer United Marketing, on behalf of Major League Soccer, L.L.C. (MLS), the U.S. Soccer Federation and AT&T announced today that AT&T will be the official communications services sponsor of MLS and the U.S. Men's and Women's National Teams. As part of the multi-year agreement, AT&T is the title sponsor of the AT&T MLS All-Star Game, and in the future will enhance the soccer experience for fans by delivering exclusive content across the wireless device, TV, and PC.

"As the title sponsor of the 14th annual MLS All-Star Game, AT&T's logo will be placed on the front of players' jerseys and on in-stadium signage throughout Rio Tinto Stadium in Sandy, Utah. AT&T will also have the ability to deliver behind-the-scenes content, including post-game highlights, player profiles and interviews, goal of the week and more, to AT&T U-Verse(SM) TV, AT&T MediaNet, CV mobile video and online at http://fanzone.att.net. Plans also include development of an SMS fan platform and MLS wireless application protocol (WAP) page."

From ESPN.com: Anheuser-Busch ending title sponsorship of No. 2 series

Well. THIS is sort of a surprise.

Post from NewsGator.com:

Anheuser-Busch ending title sponsorship of No. 2 series

"Anheuser-Busch will end its title sponsorship of NASCAR's No. 2 series after the 2007 season."

The article also says:

"The parent company for Busch beer cited A-B's desire to reassess all of its NASCAR marketing as its reason for pulling out of the Busch Series. The company just celebrated its 25th season as title sponsor.

"The decision, confirmed by series officials Monday, comes as ESPN prepares to become the sole broadcaster of the No. 2 racing series in the United States. That increased coverage -- the Busch Series has previously aired on as many as four networks in one season -- should increase the sponsorship rights to about three times the estimated $10 million a year that A-B has been paying."