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"EAST RUTHERFORD, N.J., March 6 /PRNewswire/ -- The American Dairy Association and Dairy Council (ADADC) and the NFL today launched a national nutrition and fitness initiative designed to reverse the rising rates of childhood obesity by putting kids in charge of their future health. Recognizing that schools are uniquely positioned to support healthy change in youth, the Fuel Up to Play program engages and encourages youth to get the foods and physical activity they need to excel -- and motivate their friends to do the same."
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